Driven by the conviction about the huge demand and potential for Climate Control products in the Middle East, Maxell Trading LLC was established in the UAE in 2002. It was formed with the intent of marketing versatile and excellent quality climate control products ranging from commercial and industrial Fan coil units and Cooling Towers

Superior quality HVAC solutions and products coupled with commendable customer service ensured that we entrenched ourselves in the region and the HVAC market successfully, making a tremendous difference!

History- Maxell Group of Companies

In 2002, Maxell Trading LLC, the first company and base of Maxell Group of companies, was established in Dubai, UAE. It was formed to exclusively trade the brands Sinko Fan coil units & Air Handling units as well as Shinwa Cooling towers, having comprehended the need the demand for high quality climate control products in GCC.

Innovativeness and response to the market demands ensured the growth and success of Maxell Trading, helping secure a leading position in the HVAC industry in the Middle East.

Later, in 2006, Maxell Industries was formed to design, manufacture and assemble Sheet Metal products/Switchgear products. And two years later, in 2008, Maxell expanded locally, setting up their first branch outside Dubai, in Abu Dhabi and expanded internationally, beginning operations in Qatar, in 2011 (Maxell Qatar W.L.L).

In 2012, Finpower Aircon LLC was founded, to focus and cater exclusively to the HVAC industry, offering high quality air conditioning equipment and ventilation systems. And in 2015, Finpower started operating in India, setting up as Finpower Aircon Systems Pvt Ltd (FASPL) in Mangalore, and sales offices in Mumbai & Bangalore.


  • To provide value to our customers through continuous improvement and thereby providing the society a comfortable, affordable living.
  • To carve a niche for ourselves in the industry by supply of quality products such as low noise & low height Fan Coils, AHUs, Chillers, Duct Heaters, Cooling Towers, Electrical Enclosures, Fire Hose Cabinets, Control Panels,  and many more.
  • To keep in pace with the latest technical developments and respond to the market needs in the most optimum manner.
  • To capitalize on the arbitrage opportunities available in the market and provide quality/timely services to our clients and benefit the economy at large.
  • To provide support and services that exceeds customer expectations.
  • To encourage feedback from customers and promote a congenial relationship between our organization and our valued customers.

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